Your customers are asking AI tools like ChatGPT and Google's AI Overviews for answers. If your website doesn't answer their questions clearly, those tools will cite someone else. I turn your existing expertise, from blog posts and brochures to talks and old newsletters, into clear, well-structured articles that answer the exact questions your audience asks. Published on your own site, they give AI search tools more of your knowledge to find, trust and cite.
AUTHORITY BOOKS, LEAD MAGNETS AND AI DISCOVERABILITY.
How do you stand out when AI shapes how people find everything now? I bring 20+ years as an author, copy editor and ghostwriter, 40+ published books, and hands-on experience helping businesses become visible in AI search. Scroll down to see how we can put you back in the spotlight.
Book A Discovery CallAI DISCOVERABILITY PACKAGE
I'll Repurpose Your Content for AI Discoverability
LEAD MAGNETS
I'll Boost your Opt-In Rate with an Email Course
An Educational Email Course builds understanding, trust and momentum, email by email over 5 days. It answers the questions people are already asking and positions your brand or experience as the obvious choice.
Many EECs boost opt in rates up to 70%. Once you've built a following, I can also manage your newsletters. Book a free consultation and I'll be glad to share ideas on how this could help your business!
AUTHORITY BOOK PACKAGE
I'll Write, Edit, Format & Launch Your Book in 30 Days
As AI increasingly shapes how people discover businesses and make decisions, credibility has become your greatest competitive advantage. An authority book is tangible proof of that credibility. It captures your unique perspective, showcases your knowledge and gives clients, partners and the media a reason to trust you over someone with a polished website or AI-generated content. Click below to read the full breakdown of services.
MEMOIR BOOK PACKAGE
I'll Write, Edit, Format & Launch Your Memoir
I take your expertise, your stories, and your voice via personal interviews, with minimal time from you. And I don't stop until your book is published, polished, properly positioned on Amazon, and launching with momentum behind it. You'll get the strategy, writing, editing, formatting, cover, KDP setup, and the launch support that turns a published book into a book people actually buy. Click below to read the full breakdown of services.
WHO AM I?
WHO AM I?
Hi, I'm Becky Wicks — a traditionally and self-published author and content specialist with over 40 books to my name and twenty years of luxury and lifestyle writing and editing experience. With a past life as a travel writer, I now inject my love of people and culture into my freelance roles, helping entrepreneurs and brands tell their stories through legacy-building books. I also help businesses with AI discoverability, while keeping the humans in the room.
Let's Talk About Your Idea
Explore Wicked's Work
Linor Oren is a vocal coach and choir director who needed an authority book as a lead magnet. In week 1 of launch we reached number 1 in 3 of our targeted Amazon.com categories, gaining the bestseller badge. The book is still going strong.
I wrote and designed a beautiful downloadable lead magnet for a UK-based forwest retreat, which has boosted newletter opt-ins and helped attract new clients.
Animal communicator Colleen Kersey needed an authority book to showcase her unique insights on loving our pets. I helped re-launch it from a flat PDF on her site, to a fresh ebook live on Amazon.
I co-developed cross-channel creative strategies for high-profile campaigns and collaborations at Tommy, translating the brand vision into content that continues to resonate with global communities.
I've written three travel memoirs and many more novels under my own name, and a few pseudonyms too.
As Content Editor at KARL LAGERFELD I worked on multi-channel content creation for global campaigns, including social media, newsletters, websites, internal communications, tone of voice and brand guidelines.
I helped animal communicator Gemma write, develop and publish a lead-generating email course to answer her client's frequently-asked questions and build trust in her services. This now generates 70% more email sign-ups than her old subscription box and inspires regular new bookings.
With a past as a travel writer, I've written for many travel magazines and websites. Emirates is just one. See more examples in my full portfolio.
for a full breakdown of services and fees, book a call
Prices are competitive and vary depending on your needs. Book a free consultation call and let's get started.
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What wicked's Clients Say
The feeling of wanting to do something and being held back because you don't know HOW to do it, is the most frustrating thing in the world. I had a book; written and ready to go. But Becky helped me through the next steps - from it being a Word document, to it going live on Amazon.Her advice about the book and associated media; her expertise in publishing and writing; and her extensive knowledge of the Amazon platform was pivotal in getting my book published. She was always ready to listen; she was encouraging, and always full of ideas and this made every dealing with her an absolute pleasure. And her genuine excitement for me as things panned out was infectious.
Colleen Kersey
Animal Communicator
AI is a great assistant for structuring one's thoughts (Becky also coaches you on how to use these tools in a smart way), but I needed Becky's eye on the pages. She proofread the book, pointing out potential improvements with regard to structure and consistency — but mostly style. Becky's wit and mastery of the English language are what got this book tons of compliments from readers. 'Well-written'… 'I laughed out loud'. People love the book, and it's paying off: it has reached #1 bestseller status on Amazon US in a few niche categories related to singing and vocal technique! Thanks Becky, for guiding me on this journey!
Linor Oren
Vocal Coach & Choir Director
I had a wonderful experience of working with Becky recently when she wrote a fabulous Email Educational Course (EEC) for me. I am not so great with technology and she hand held me through the various steps... to make things extra simple and clear. Becky also produced step by step guides for me to follow, which I was super grateful for, removing any potential for stress on my part! Becky is creative, professional, friendly, and quickly picked and understood my requirements. I will definitely work with her again and highly recommend her services to anyone looking for this kind of support for your business. Thank you so much Becky!
Gemma Cantillon
Animal Communicator & Reiki Healer
I’ve had the absolute pleasure of working alongside Becky both in the fast-paced magazine world in the UAE and as a travel journalism duo. Simply put, Becky is a brilliant writer. She has an incredible eye for detail, a gift for storytelling, and a knack for capturing the true essence of any destination or luxury experience. Beyond her talent on the page, she is the ultimate professional: unfailingly reliable, calm under pressure, and someone who never misses a deadline—no matter where in the world she is filing from. She is an absolute joy to travel and collaborate with—warm, friendly, and endlessly adaptable. Any editor, publisher, or brand would be exceptionally lucky to have Becky in their corner. I couldn't recommend her highly enough!
Paul Ewart
Travel Journalist & Sculptor
Becky is a delight to work with. She never misses a deadline, and she's very fun to communicate with. I have no doubt that Becky will be writing and publishing for a long time to come.
Sheila Hodgson
Senior Editor UK | HarperCollins
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