WRITING FOR HUMANS. BY A HUMAN

I’m Becky, former travel writer and author of over 30 books. I know what it's like to crave human-written content in a sea of AI slop, and that's why I partner with purpose-led travel professionals who are short on time to boost their LinkedIn presence, online authority and conversions — the human way.

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ABOUT Wicked Ghost writing

ABOUT Wicked Ghost writing

Over the past 15 years, I've written and edited thousands of pieces across travel, fashion, tech, mental health, and wellness — with a strong focus on founder-led storytelling and thought leadership. Now utilising AI tools and frameworks, my work includes high-impact evergreen email sequences, LinkedIn ghostwriting, and ebooks as lead magnets. I make sure your authentic voice comes through with the human spirit people crave in an AI-dominated landscape.

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Ready to connect with more clients? Book a free consultation call to discuss how I can help you create an impactful email course.

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Wicked Services

LinkedIn Authority Building

I will naturally build your online authority on LinkedIn, helping you become a trusted voice in your space. Together, we'll grow your network, drive consistent organic traffic to your offerings, and build an audience that converts into subscribers, partnership inquiries, and high-value bookings. Book a call and I'll happily go over my whole 6-month strategy.

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Educational Email Courses

An Educational Email Course builds understanding, trust and momentum, email by email over 5 days. It answers the questions people are already asking and positions your brand or experience as the obvious choice. Many EECs boost opt in rates up to 70%. Book a free consultation and I'll be glad to share ideas on how this could help your business!

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Future-Proof Visibilty: AI-optimised Blogs

Traditional SEO blogs are no longer enough to keep hotels, resorts and retreats visible. AI and search engines now prioritise real experience over generic content. With my 20-year travel writing background, I can help turn your on-the-ground knowledge into authoritative, experience-led guides that build trust, boost visibility, and lead naturally to bookings.

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Explore Wicked's Work

Educational Email Course Lead Magnet: The 5 Mistakes Remote Travelers Make that Lead to All-Nighters, Zoom Fails, and Guilt about Not Exploring (And Build a Sustainable Routine that Protects your Productivity and your Wanderlust… Even if You've Failed at Balancing Work and Travel Before).

I co-developed cross-channel creative strategies for high-profile campaigns and collaborations at Tommy, translating the brand vision into content that continues to resonate with global communities.

As Content Editor at KARL LAGERFELD I worked on multi-channel content creation for global campaigns, including social media, newsletters, websites, internal communications, tone of voice and brand guidelines.

Educational Email Course Lead Magnet: A 5-Day Step-By-Step Guide to Sleeping Better, Rewiring a Burnt-Out Brain, and Feeling Like Yourself Again (No Meditation Experience Required). Designed to grow the mailing list for London's leading Sound Therapist Farzana Ali.

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